Post by mousumi812 on Dec 12, 2023 4:57:24 GMT -5
Among penguins, pandas and hummingbirds, experts have identified a new animal in the small zoo - or should it start being called a jungle? - that is the Google positioning system. This is Pigeon or sometimes written as Pidgeon –Palomo, in English-, the unofficial name of the new algorithm that has been implemented since July in the United States and that mainly affects local SEO.
Possibly one of the reasons why Google has decided to establish this algorithm is the increasing number of local results that are returned when performing a search. For this reason, perhaps he wanted to establish some control over it and created Pigeon, independently of the existence of Google places - now renamed My Business. - There are also those who indicate that Pigeon is part of Google's work with mobile devices and that is why This time it will take precedence over the locations.
HOW DOES IT WORK?
The Google 'pigeon' will want to stay as close to home as possible when 'going out' to look for items. In other words, the search engine will return the most relevant results based on quality and physical proximity. All this does not mean that the usual SEO techniques are obsolete, simply that the proximity of the establishment will be an important issue when it comes to appearing on the first pages of results.
And we say first pages and not first page , because with this new Telegram Number Data algorithm there are clear beneficiaries: website directories. According to specialists who have already analyzed the first consequences of Pigeon, pages such as TripAdvisor, Yelp or Kayak among others appear ahead of the websites of specific companies when searching for services. When we referred to quality at the beginning of this article, we meant that, in part, this will take shape through these directories. The other part, the content.
CONTENT IS STILL KING
Content continues to be important. After the update with the Panda algorithm, the search engine wants to further refine its results based on texts. In this way, Pigeon also updates the Knowledge Graph, the system that is responsible for filtering results according to semantic criteria, synonyms and even spelling.
TIPS FOR POSITIONING WITH PIGEON
Google's new algorithm has not yet manifested itself in our country, although it could do so at any time. As prevention is better than cure, we propose a series of tips to keep our positioning strategy updated in the face of the arrival of Pigeon, which involves fine-tuning the website:
Check that the location data (physical address, telephone number, email...) is complete, both in the Meta and Footer of your website and in a 'Contact' section or tab on the same navigation page.
Maintain or improve the presence of our website in directories. (For example, if you have a hospitality company, make it visible on Tripadvisor). Try to get positive reviews that reinforce your image.
Possibly one of the reasons why Google has decided to establish this algorithm is the increasing number of local results that are returned when performing a search. For this reason, perhaps he wanted to establish some control over it and created Pigeon, independently of the existence of Google places - now renamed My Business. - There are also those who indicate that Pigeon is part of Google's work with mobile devices and that is why This time it will take precedence over the locations.
HOW DOES IT WORK?
The Google 'pigeon' will want to stay as close to home as possible when 'going out' to look for items. In other words, the search engine will return the most relevant results based on quality and physical proximity. All this does not mean that the usual SEO techniques are obsolete, simply that the proximity of the establishment will be an important issue when it comes to appearing on the first pages of results.
And we say first pages and not first page , because with this new Telegram Number Data algorithm there are clear beneficiaries: website directories. According to specialists who have already analyzed the first consequences of Pigeon, pages such as TripAdvisor, Yelp or Kayak among others appear ahead of the websites of specific companies when searching for services. When we referred to quality at the beginning of this article, we meant that, in part, this will take shape through these directories. The other part, the content.
CONTENT IS STILL KING
Content continues to be important. After the update with the Panda algorithm, the search engine wants to further refine its results based on texts. In this way, Pigeon also updates the Knowledge Graph, the system that is responsible for filtering results according to semantic criteria, synonyms and even spelling.
TIPS FOR POSITIONING WITH PIGEON
Google's new algorithm has not yet manifested itself in our country, although it could do so at any time. As prevention is better than cure, we propose a series of tips to keep our positioning strategy updated in the face of the arrival of Pigeon, which involves fine-tuning the website:
Check that the location data (physical address, telephone number, email...) is complete, both in the Meta and Footer of your website and in a 'Contact' section or tab on the same navigation page.
Maintain or improve the presence of our website in directories. (For example, if you have a hospitality company, make it visible on Tripadvisor). Try to get positive reviews that reinforce your image.